eBook | The 2020 Holiday Campaign Guide

With 2020 driving sweeping changes in shopper behavior, we have seen brands readjust their strategy to address new challenges in the marketplace. And they’re not the only ones. Consumers have also gotten creative in finding safe ways to connect with one another during key occasions. So, we at Quotient created a new eBook to guide your Q4 campaign planning and identify the types of value-driven content that consumers are looking for this holiday season.

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This eBook adds a modern, COVID-friendly twist to classic holiday traditions. We paired new consumer behavior patterns from past 2020 events with historical Q4 trends to understand how consumers are reimagining their celebrations for the current climate. This holiday season, consumers are looking for inspiration in the following categories:
  • Food
  • Beverage
  • Household
  • Over-the-Counter
  • Personal Care
  • Beauty
  • Alcohol

Informed by our exclusive shopper, retailer and point-of-sale data, this new eBook is intended to help guide your content strategy for Q4. Using historical data, we can identify top CPG trends while offering insight into consumer mindsets and the types of products they’ll be looking for. Learn how to pivot your marketing efforts and position these data-driven trends in a way that fits the current needs of consumers.

Download the holiday eBook today!

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