Back-to-school season may look a little different this year. Depending on where they are in the US, some shoppers may be homeschooling full-time in the fall while others may be sending their kids into the classroom or doing a mix of at-home and in-school learning.
To help you understand how these changes affect your back-to-school campaign planning, we’ve analyzed our exclusive retailer, shopper, and point-of-sale data to deliver insights that can be used to inform a data-led strategy. Spanning across the following categories, we examined consumer behavior during the COVID-19 time period when schools first began closing down to identify key trends for your brand.
- Food
- Beverage
- Personal Care
- Household
- Over-the-Counter
Download the back-to-school eBook now!