Webinar: Back-to-School Planning for Gen Z and Beyond


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Back-to-School 2021 will require creativity, flexibility and innovation. We are ready to plan for its success. Quotient’s Food Vertical VP, Anne Hill, and VP of Analytics & Data Products, Thalya Hamilton, reviewed the huge opportunity for marketers to attract and engage parents and students this summer.

Watch the free webinar recording for insights on the following topics:

  • Keeping it authentic and bite sized: understanding, appealing to and reaching independently-minded Gen Z “decision makers”
  • The new shopping habits that are here to stay and how to best reach consumers throughout their journeys across digital channels into the physical world
  • Understanding changing trends and dynamics behind evergreen back to school needs—and how to safeguard your marketing investments against another potential “hybrid year”

If you have any questions or would like to learn more, get in touch with the team at [email protected].

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