Webinar: COVID-19 Insights and Actions for HBA Brands

This is an unprecedented time for HBA brands. Most salons have been closed for months, and consumers are experimenting with at-home DIY treatments, soothing self-care essentials, and amateur personal grooming.

With many consumers now comfortable getting hands-on with at home treatments, brands have a huge opportunity to make big gains in the mass market retail aisles. It’s time to reassess your marketing strategy.

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This on-demand webinar features Quotient’s VP, Analytics and Data Insights, Thalya Hamilton, and Natalie Weymouth, GM Strategic Accounts – HBA Vertical, discussing the new behaviors of your shoppers in HBA, drawing on Quotient’s unrivaled retailer, shopper and point-of-sale data.

Watch your free recording now to learn:

  • Real data and insights behind changes in the HBA category over the last few months with increased time spent at home and limited accessibility to professional salon services
  • Practical recommendations on how HBA brands can continue to evolve their campaigns given changing consumer attitudes
  • How brands should think about planning for a big shift toward recessionary influenced spending

If you have any questions or want to learn more, contact us at [email protected]. 

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