What will the 2020 holiday season look like and how can you plan a Q4 strategy for it? That’s truly the million-dollar question of the moment. To help provide some clarity, we analyzed new consumer data from 2020 events with previous holiday trends to identify emerging patterns and areas of opportunity.
- Analyses and insights that can inform planning for the upcoming holiday season
- How consumers are adapting classic holiday traditions to fit the current climate
- Data-driven content inspiration for holiday campaigns across CPG categories
During the session, Quotient’s SVP of Analytics Blake Burrus, Strategic Expansion Lead Chris Frericks and Nikki Frazer-Reid, VP of Marketing, cover data-driven trends in the food, beverage, household, alcohol, personal care, beauty and over-the-counter categories.