The fast-paced recent expansion of eGrocery has created growth opportunities for brands and retailers alike. Listen to our expert panel featuring Margit Kittridge, Director of Advertising Technology for AD Retail Media at Peapod Digital Labs (an Ahold-Delhaize USA company), Shobha Kansal, Associate Director of eCommerce at Kraft-Heinz and Mike Merna, Quotient’s eCommerce Sr. Commercial Leader to reflect on how both the digital and offline landscapes have evolved over the past year and look ahead to the challenges facing the grocery sector in 2022. This webinar session addressed:
- How the Grocery eCommerce and Retail Media businesses and shopper behaviors have evolved and what’s next on the horizon
- Leveraging measurement and attribution for eGrocery – how it differs from other channels and more traditional metrics
- How to address internal challenges, secure consensus and budget effectively for digital investment
- Successes and lessons learned from adapting to the pandemic-accelerated eGrocery surge