Hy-Vee’s Group Vice President of Brand Strategy and Insights Joe Hammond and Quotient’s Chief Technology Officer Matt Krepsik come together to break down Hy-Vee’s current and future endeavors across retail media and omnichannel marketing. This session delivers insight into how the employee-owned retailer retains enormous popularity and fierce loyalty across its Midwest presence.
- How Hy-Vee’s unconventional approach to retail enables them to successfully and nimbly test and learn new programs, lean on technology to innovate, and drive sales while their keeping consumers happy and loyal
- What role measurement plays in planning and how it serves as the key to unlocking powerful retail media data and insights
- How Hy-Vee is bridging the physical into the digital and the new tools they are using to harness true omnichannel marketing