2020’s events have permanently reshaped the grocery retail landscape. During this year’s virtual Path to Purchase Expo, Quotient CEO Steven Boal and Mark Williamson, VP and Head of Media Partnerships from Peapod Digital Labs (an Ahold Delhaize USA Company) discussed the future of retail as well as actionable tactics for CPGs to optimize marketing investments in this new landscape, all informed by exclusive shopper data.
- How advertisers and retailers are successfully collaborating at scale and what it means for shoppers
- Why is digital more efficient, who benefits, who doesn’t and why
- How to curate the hybrid online-offline experience shoppers now expect
Watch this recording to hear how to stay competitive and successful by using value-driven strategies rooted in data-based targeting, execution and measurement.