At Adweek ‘s fourth annual Elevate: AI where marketers, technologists, and thought leaders took the virtual stage to help attendees understand the infinite possibilities AI and mar-tech have to offer, what we can expect in the years to come, and how performance marketing has become intricately linked to ROI.
Grocery retail faces the unique challenge of bringing digital technology innovation to an industry traditionally built on brick-and-mortar. With the boom in growth this last year, including unparalleled eCommerce adoption, shoppers expect a level of personalization that mimics those of other industries. Delivering on this will be key to growth, but the road to get there is as challenging as it is exciting. Watch this on-demand recording of our session as Quotient’s VP of Data and Analytics Product Thalya Hamilton and Director of Analytics & Data Science, David Fanska, explore the huge opportunity that machine learning unlocks -- meeting consumers on their path to purchase with personalized experiences at scale across different categories.
- Solving the digital "last mile challenge"
- Translating point-of-sale transaction data into actionable strategies
- Developing technology for niche data sets and specific goals