As shopping behaviors evolve, Mondelez is reaching shoppers in new ways that are close to the point of purchase and focused on measurement. This session explores the convergence of National and Shopper investments and how Mondelez has adopted a “test-and-learn” mindset, highlighting successes and lessons from recent performance marketing campaigns and pilots.
- Being open to testing, learning, moving fast and moving on is more important than ever. Brands hesitant to try performance-based capabilities—like Digital Out-of-Home or Promotion Amplification—often miss out on new opportunities, leaving them behind the industry and risking ROI.
- Choosing the right partners with the infrastructure and expertise to deliver on your KPIs is important, but these relationships aren’t built overnight.
- Media innovation and measurement are paving exciting new frontiers. The ability to bridge the physical and digital worlds across the path to purchase is here, and measuring the impact is instrumental for future success.