We know, you’ve heard it: COVID-19 is driving unpredictable changes in consumer and shopper behavior to an extent that we never saw coming. But as a Household brand, what does that mean?
One thing’s for sure: it’s time to reassess your marketing strategy. Hear from Quotient’s Vice President of Analytics & Data Products, Thalya Hamilton, and Household Vertical GM, Jay Radley, in this recorded webinar as they discuss the new behaviors of your shoppers in the Household category, drawing on Quotient’s unrivaled retailer, shopper and point-of-sale data.
Watch your free recording now to learn:
- Why Household brands are being impacted more than most
- The very real threat of private label and what this means for you
- How brands are successfully adapting to the changes in consumer behavior
- How to think about planning for an uncertain summer period
If you have any questions or want to learn more, contact us at [email protected].