Unlocking measurable results through dynamic audience targeting, programmatic digital out-of-home (DOOH) is redefining how advertisers and agencies think about brand awareness. In this session, Quotient’s DOOH Practice Lead, Norm Chait, and Group Director of Agency Development and Partnerships, Susan Cho, join leaders from the brightest out-of-home agencies to discuss the evolution and adoption of this powerful channel.
Watch this on-demand session recording to discover:
- How agencies are solving for challenges in DOOH’s rapidly evolving landscape
- Embracing a fluid approach to traditional and programmatic buying
- Identifying opportunities, gaps and pathways to untapped success
- Strategies for integrating DOOH into your omnichannel marketing mix